Lay's Love: Celebrating Relationships with Flavorful Accompaniments

Packaging Design by PepsiCo Design and Innovation

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors - Lay's Herby Crush and Lay's Cheesy Love - in the run-up to Valentine's Day 2021 to make the celebrations an 'affair to remember'.

The Lay's Love packaging design stands out with its unique concept of two hands coming together to form a heart, symbolizing the connection and unity that love brings. The bold script in the center of the bag adds a modern and vibrant touch, capturing the attention of consumers. The inclusion of romantic elements such as couples strolling on the beach, palm trees, and dreamy clouds creates a visually appealing and romantic atmosphere, enhancing the overall experience of enjoying Lay's Love.

This innovative packaging design not only showcases the limited edition flavors but also captures the essence of love and celebration. It creates a sense of anticipation and excitement, enticing consumers to try the flavors and be a part of the special moments that Lay's Love represents.

The Lay's Love packaging design has been recognized for its creativity and ingenuity, receiving the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award is bestowed upon outstanding designs that demonstrate experience, resourcefulness, and contributions to quality of life improvements. The Lay's Love packaging design exemplifies strong technical and creative skills, making it a deserving recipient of this esteemed accolade.